Three posts deep in the blogging trenches

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I was that kid that would pull the Band-aid off reeeeeaaaaaaaaaaaaaally slowly.

And I guess that hasn’t changed much since it took me three posts to write a real intro. Or you know – share this link with more than a few outside of my faculty when I have to hand in post assignments.

If I’m honest, blogging makes me uncomfortable. I love writing, and sharing and connecting with others. I’ve enjoyed blogging in the past and was excited when I realized we’d be doing more blog assignments in our program this term. But there’s something about writing for an audience that makes me feel pressured and anxious.

So why would I do this to myself? That’s a good question…

Why blog, anyway?

As we’ve been learning in class, blogging is a powerful tool for brands to leverage and marketers with sharp blogging skills are a valuable asset.

That said, almost half of people reading blogs admit to just skimming them – so it’s important to know how to craft a good post that will catch your reader’s attention.

Blogging 101

As we’ve been learning in class, there are a few simple things that can take your blog to the next level so people want to keep reading.

Hook ’em when it counts!

Posts are a lot like people and first impressions matter. You want to have an engaging title that draws your reader in. And good content that will reel them in and keep them coming back for more.

Keep It Simple… Structure

No one wants to read a wall of text. Make it easy for them:

  • Keep paragraphs short
  • Use headings, subheadings,
  • Use lists and bullets where appropriate

Your writing should be concise, scannable, and make good use of structure and imagery/other media to add visual interest.

Be human

But most of all, be yourself. While you want to keep it professional (I try to imagine my grandma is my biggest reader – hi grandma!) it doesn’t have to be dull. Breathe some life into your writing, and show off your personality. Tell stories. A blog that can make me feel something usually keeps my attention.

So what about you?

Do you read blogs? Or maybe write one? I’d love to know some of your favourite blogs, and what you think makes them worth reading.




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